USE: Build terms protecting the website operators and reserving certain commercial rights when the website uses photos or images of any of endorsers, or uses audio or video endorsements of customers. (This document is a release and consent that must be entered into by each such endorser.)
You should make all of your endorsers sign a Publicity Consent & Release whenever you use their image, likeness, name, voice or other biographical information to promote your products in any manner. If you do not, you are at risk of violating that person's rights of privacy and publicity.
As with physical property, the courts have acknowledged the right of an individual to the intangible goodwill associated with his or her name. This is reflected in the common‐law right of publicity and its statutory counterpart, the federal Lanham Act. The courts have also long protected an individual's right to privacy.
Without an express authorization from your endorsers, you may not legally be entitled to use their endorsements in all the commercial ways your business envisions. Worse, your endorsers could be entitled to receive some of the profits generated from your commercial use of their endorsements without their written authorization. Our Publicity Consent & Release Generator allows you to generate your own simple, custom release based on the types of endorsements used (video, audio, pictures) and the ways in which your website uses or will use these endorsements.