As of 2009, there is a new sheriff in town when it comes to customer endorsements and testimonials. Internet businesses, affiliates, bloggers and product reviewers are now required under the FTC's 2009 Revised Guidelines to disclose any “material connections” related to any positive endorsement or testimonial. This means that whenever you or your business receives or provides cash, free products, coupons or any other items of value in connection with a product endorsement, this must be prominently disclosed. Our Website Terms of Use Generator allows you to include a General Material Connections Disclaimer in your website terms of use (which can also be used on a separate page by affiliates).